We know some of our customers still face challenges when selling on Amazon:
Many sellers find a niche that seems good, but 2-3 months later when they get the product to the market it is no longer profitable. They end up trying to just get their investment back. This is because they have no way of checking if the niche is just ok, or if it is great on the scale of the whole category.
Some beginner sellers get overwhelmed and just do not start, because there is too much to take into account with a product choice.
Experienced sellers commonly have a portion of products launch with no profit, which decreases the overall margins of their business.
So for all sellers it comes down to this: only less than 5% of all niches are going to help your business grow, the rest will result in lost opportunities or even a net loss!
Spending months on product research does not guarantee you will find anything that works, or may produce a mediocre product.